Privacy Policy
Water Cloud Images · Version: 24 September 2026
This policy explains how Water Cloud Images collects, uses, stores and discloses personal information when you visit our website, make an enquiry, book photography, use a client gallery or otherwise contact us. We handle personal information responsibly and, where required, in accordance with the Australian Privacy Principles in the Privacy Act 1988 (Cth).
Information we collect
We collect personal information when you contact us, request or accept a quote, make a booking, complete a questionnaire or agreement, pay an invoice, use a client gallery or otherwise communicate with us. This may include your name, contact details, session, wedding or event details, locations, billing and payment information, gallery activity (such as selections, downloads and orders), communication history and anything else you choose to share.
Our website also collects limited technical information, such as IP address, device and browser type, pages visited and referral source.
Photographs
Photographs are personal information when a person can be identified, and can sometimes reveal sensitive information, such as religious or cultural practices or health. We handle them with the same care as other personal information.
For a family session, a child must have a parent or guardian’s consent to be photographed. Permission for us to use that child’s image for our own promotion is separate and optional. At weddings and events, our client is responsible for letting guests know that photography is taking place. We seek a parent or guardian’s permission before using an identifiable image of any child for our own promotion.
How we use personal information
We use personal information to respond to enquiries; prepare quotes, bookings, agreements and invoices; plan and deliver your photography; manage payments, galleries and product orders; keep records for legal, tax and administration purposes; and improve our website and services. We may also send service-related follow-ups, such as gallery reminders, print guides or review requests.
We use photographs for our portfolio, website, social media, printed samples and displays, awards or competitions, education and advertising only as permitted by your service agreement or other booking terms, including any required permission from people pictured. Family and wedding clients choose whether to give permission; event photographs require the organiser’s written approval. Branding clients or people pictured may ask us in writing to stop future use, and we seek the pictured person’s permission before publishing an identifiable individual professional portrait.
We send marketing only with your consent or where otherwise permitted by law, and you can opt out at any time. Service messages, such as booking confirmations, invoices and gallery notices, will still be sent where needed. We do not sell personal information.
Services we use
We use providers to run the business, including Squarespace (website), Studio Ninja (bookings, contracts and invoices), Pic-Time (galleries), Google Workspace (email), payment processors, accounting systems, cloud storage and backup, and Google Analytics. Where needed for a booking, we may share relevant information or photographs with print, album and framing suppliers, second or associate photographers, and any editing or image-selection provider we engage. We do not give them independent permission to publish your photographs.
These providers may store or process information in Australia or overseas, including in the United States, the European Union and the United Kingdom. We choose providers suited to professional business use and take reasonable steps to ensure information is handled securely.
Cookies and analytics
Our website may use cookies and Google Analytics to understand how visitors use the site, including pages visited, approximate location, device type and referral source. You can disable cookies in your browser settings.
Storage, security and retention
We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure.
We keep client records, agreements and payment records for as long as needed for legal, tax and business purposes. Galleries remain online for the period in your service agreement or other booking terms, usually twelve (12) months. Final photographs may be retained after gallery expiry, but we do not guarantee archiving or retrieval. Unselected images and working files may be deleted after final delivery. We keep enquiry and communication records for reasonable administration purposes; information may later be deleted, archived or de-identified. Please download and back up your delivered photographs.
If a data breach occurs, we will act promptly to contain and assess it and, where required by law, notify affected individuals and the Office of the Australian Information Commissioner (OAIC).
Access, correction and deletion
You can ask to access or correct the personal information we hold about you, or ask us to delete it when it is no longer needed. We may need to keep some information for legal, tax, accounting or dispute-resolution purposes. To make a request, email info@watercloudimages.com.
Automated decisions
We may use software to assist with online bookings, image selection and editing. A person makes the final image selection and editing decisions. We do not use automated systems to make decisions about you that significantly affect your rights or interests.
Complaints
If you have a concern about how we have handled your personal information, please contact us in writing. We will respond within a reasonable time and try to resolve it. Where the Privacy Act applies, you may also complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
Changes to this policy
We may update this policy from time to time. The current version, with its last-updated date, is published on our website.
Contact
Water Cloud Images
ABN 44 184 695 936
info@watercloudimages.com
watercloudimages.com