Privacy Policy

Last updated: May 2026

Water Cloud Images is committed to protecting personal information and handling it responsibly.

This policy explains how information is collected, used, stored, and disclosed when you visit this website, make an enquiry, book photography services, complete a form or agreement, access a client gallery, or otherwise communicate with Water Cloud Images.

This policy is intended to explain how Water Cloud Images handles personal information and, where applicable, support compliance with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

Information collected

Personal information may be collected when you:

  • submit a contact form

  • send an email enquiry

  • book photography services

  • accept a quote

  • complete a questionnaire or contract

  • pay an invoice

  • access a client gallery

  • select, download, purchase, or share images

  • communicate with Water Cloud Images in any way

This information may include:

  • name

  • email address

  • phone number

  • wedding, session, or enquiry details

  • location information

  • billing, invoice, tax, and payment-status information

  • client portal activity, gallery access, image selections, download activity, and communication history

  • photographs and other images of identifiable individuals, including adults and children

  • limited technical information such as IP address, browser type, device information, pages visited, referral source, and website usage data

  • any other details you choose to provide

Photographs and images may be personal information where a person’s identity is clear or could reasonably be worked out. In some cases, images may also reveal sensitive information.

For children, booking and image-use decisions must be made by a parent, legal guardian, or authorised adult.

Information relating to children or minors is only collected with the consent of a parent, legal guardian, or authorised adult.

How your information is used

Personal information is used for purposes related to providing photography services, including:

  • responding to enquiries

  • preparing quotes and bookings

  • delivering photography services

  • preparing and sending contracts, invoices, questionnaires, and galleries

  • managing payments and payment records

  • communicating about session planning, booking details, image delivery, and related updates

  • managing online galleries, image selections, downloads, print orders, and album or artwork orders

  • maintaining client records for legal, tax, accounting, and business administration purposes

  • improving website performance, service processes, and client experience

  • sending review requests, gallery follow-ups, print guides, or other service-related communications

  • sending occasional marketing or promotional communications where consent has been provided or where otherwise permitted by law

Personal information is not sold to third parties.

You may opt out of marketing communications at any time. Service-related messages, such as booking confirmations, invoices, contracts, gallery notices, and delivery updates, may still be sent where necessary to provide booked services.

Third-party services

Water Cloud Images uses trusted third-party service providers to operate the business, including:

  • Squarespace for website hosting

  • Studio Ninja for client management, quotes, contracts, invoices, and bookings

  • Pic-Time for online galleries and image delivery

  • email, calendar, and communication providers

  • payment processing providers

  • accounting, tax, and business administration systems

  • cloud storage and backup systems

  • analytics tools, including Google Analytics, to understand website use

These providers may store or process information in Australia or overseas, including in the United States, the European Union, the United Kingdom, or other countries where those providers operate.

Water Cloud Images selects providers that are appropriate for professional business use and takes reasonable steps to handle personal information securely.

Cookies and analytics

This website may use cookies and analytics tools, including Google Analytics, to understand how visitors use the site.

This information helps improve the website and user experience.

Analytics information may include pages visited, approximate location, device type, browser type, referral source, and general website behaviour.

You can disable cookies in your browser settings if you prefer.

Storage and retention

Reasonable steps are taken to keep personal information secure and to prevent misuse, interference, loss, unauthorised access, modification, or disclosure.

Information may be retained for reasonable business and legal purposes, including:

  • client records, invoices, contracts, and payment records retained for legal, tax, accounting, and business administration purposes

  • image galleries and delivered files retained according to the relevant booking agreement, usually for up to 12 months unless otherwise agreed

  • enquiry records retained for reasonable business administration purposes

  • communication records retained where needed to manage client service, bookings, or future correspondence

After this time, information may be deleted, archived, or de-identified where appropriate.

Clients are responsible for downloading and backing up their images after delivery.

Data security and data breaches

Water Cloud Images takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

If a data breach occurs, Water Cloud Images will assess the incident and take appropriate steps to contain and respond to it.

Where required by law, affected individuals and the Office of the Australian Information Commissioner will be notified.

Access, correction, or deletion

You may request access to personal information held about you, ask for corrections, or request deletion of information where it is no longer required for legal, tax, contractual, or business purposes.

Some information may need to be retained for record-keeping, dispute resolution, accounting, tax, or legal compliance.

To request access, correction, or deletion, contact:

Water Cloud Images
Email: info@watercloudimages.com

Complaints

If you have a concern about how your personal information has been handled, please contact Water Cloud Images in writing.

Water Cloud Images will respond within a reasonable time and attempt to resolve the issue.

If you are not satisfied with the response, you may lodge a complaint with the Office of the Australian Information Commissioner.

Automated decision-making

Water Cloud Images does not use automated systems to make decisions that significantly affect your rights or service experience.

All booking, editing, image selection, and service decisions are made by a person.

Changes to this policy

This policy may be updated from time to time.

The current version will always be published on this website with the date of last update.

Contact

Water Cloud Images
Email: info@watercloudimages.com